Stocktrades.ca was founded in 2016 by investors Daniel Kent and Dylan Callaghan. Over our time reviewing the internet, we felt there was definitely something lacking in the Canadian investment niche. A website that offers unbiased stock opinions and reports. With the amount of Canadians today saying goodbye to their advisers and banks to do it themselves, we felt the need to step in and provide a service unmatched by any other website out there.
Obviously, there are going to be a lot of questions pertaining to a service like this. So we’ve compiled some of the most common questions we have been asked on this page.
What exactly do I get with a Stocktrades.ca membership?
We have 3 levels of subscriptions. Our Sheep plan is our free membership. If you’re not quite convinced of what we offer, feel free to take it for a test drive first. With The Sheep, you’ll gain access to the following:
- Our members only forum.
- 10 stock reports.
- Top stocks from limited industries.
- 1 custom portfolio.
- On demand stock quotes.
If you’re already convinced or have given The Sheep a trial run and are ready to upgrade, our Bull (yearly) and Bear (monthly) plans are some of the cheapest full membership plans you’ll find on the internet today. With these two plans, you’ll gain access to the following:
- 200+ Stock Reports, including detailed company analysis.
- 19+ Top Stock Lists from a wide variety of industries.
- 9 Custom Portfolio Constructions based on age and risk tolerance.
- On Demand Stock Quotes.
- Premium Newsletter, sent out bi-weekly.
- Buy List, live, and tracked progress.
- Members Only Forum.
- Company Research On Demand. (Only with The Bull Plan)
- An Ad Free Dashboard.
If you decide to register for The Bull and you have a company in mind that isn’t available on Stocktrades.ca, you can simply e-mail us and we will get it done for you. This is one of our most popular features on Stocktrades.ca, and for good reason.
Why don’t you offer a free trial?
Our membership structure isn’t really something that can benefit a subscriber during a 7 or 14 day free trial period. Our content is updated frequently, some of it daily even. Investing is a long term journey, and in order for Stocktrades.ca features to have the greatest benefit to a subscriber, they need to taken in over time.
How did we manage to work around this? We decided to offer a free membership instead. If an investor wishes, they may sign up for our base membership, completely free of charge, and see a, albeit small, preview of what we have to offer. Once they have had the opportunity to see what we have to offer, the decision is then up to them if they want to upgrade.
What companies do you research?
Currently our primary focus is on Canadian companies that have a market cap exceeding 500 million. The companies we report on range from highly speculative growth stocks to large dividend paying companies.
Our reports maintain the highest level of objectivity. Our writers do not report on stocks they own. Any company that is owned by our Stocktrades.ca writers is outsourced to a third party researcher who also has no position in the stock.
There is nothing worse than reading a positive report on a company and realizing at the end of the report the writer holds a position in the company. Although the writer may have produced the report with the best intentions, there is always the possibility of a bias existing. You won’t find that at Stocktrades.ca.
Do you recommend stocks or manage portfolios?
The purpose of Stocktrades.ca is to save investors time and money. However, we do not recommend the purchase or sale of any stocks here at Stocktrades.ca, nor do we manage investors portfolios. We provide information here at Stocktrades.ca that is designed to help an investor make better decisions when it comes to their investments, but we cannot determine if a stock is right or wrong for a particular investor. All of our content here at Stocktrades.ca is for informational purposes, and because there is a multitude of factors that must be taken into consideration when choosing an investment, it is the investors job to determine if a stock is the right choice for their portfolio.
How does your grading system work?
Our stock screener follows 3 strict guidelines for the final grades of our stocks. Safety, Valuation, and Growth.
Our Safety metrics, tracking beta, and market cap, will provide an investor with the overall volatility of the stock. As you probably know, stocks with a lower market cap are usually more volatile, and the beta gives an investor an idea of how volatile the stock is compared to the market.
Our Valuation metrics track the Price to Book, Price to Earnings Growth, and Price to Sales multiples of the stock. Analysts aren’t always right, and it is very possible that the expected growth of the company is already factored into the current stock price. Our valuation scores will give you some insight on that. Or, even better, it can give you some insight on stocks that are seemingly undervalued.
Our Growth metrics track the company’s potential Earnings Per Share, and Sales growth for the next year, as well as a few features we have crafted ourselves, called EPS growth history, and sales growth history. This tracks how consistently a company has been able to improve earnings and sales. If a company misses in a quarter, the scores are reset.
We use a combination of these 3 crucial areas to come to an overall conclusion about a company. You’ll see the page in the reports, which will give you an idea of how the company ranks individually, and compared the industry it is in. Especially in terms of valuation metrics like price-to-earnings and price-to-sales, comparing the company’s multiples to the industry it’s in and not the overall stock market is crucial.
How can I pay? Is it secure?
In order to provide the best level of security available for our subscribers, none of the payments go through us. We do not receive your payment information, nor do we store your payment information. As of right now, we have two payment methods, both being some of the most secure for making transactions on the internet today, Stripe and Paypal.
Our payment systems handle most major credit cards.
Will you ever raise your prices? If so, what do I pay?
Once you become a member at Stocktrades.ca, the price you pay is the price you will always pay before promotions are applied, as long as your subscription stays active. Our prices will more than likely increase as we keep adding more and more content to Stocktrades.ca. But just remember that what you pay, before promotions, will never go up, for the life of your subscription.
What about NYSE and NASDAQ listed stocks?
For right now, our focus is on Canadian equities. This is primarily due to the fact that over 85 percent of our audience is Canadian. With that being said, we will conduct research on stocks listed on these exchanges if they are requested by a yearly subscriber using our on demand stock reports feature.
NYSE and NASDAQ listed stocks are definitely something we will be thinking about implementing in the future.
How do your portfolios work? What is their current performance?
Our portfolios are based on age segments, and risk tolerance. The Millennial portfolios are tailored for younger investors, while our GenX are suited for middle aged investors. Finally, our Boomer portfolios are for investors aged 50+ years. For each age group we have created a conservative, moderate, and aggressive version in terms of potential risk.
Keep in mind, that although we have constructed these portfolios with those age groups in mind, this is not a recommendation from us to follow them if you’re in that age group. For example, a younger investor may not be personally comfortable with a high risk growth strategy, so the GenX, or Boomer portfolios may better appeal to them.
Daily performances of each portfolio can be found on the portfolio pages themselves, as they are updated with a 15 minute delay. Year to date, plus the 1, 3, and 5 year returns for the portfolio are listed on the portfolio pages themselves as well.
The portfolios are monitored frequently, and updates on each portfolio are issued quarterly via our premium newsletter. Buy and sell intentions are sent out to our Premium Newsletter subscribers (monthly and annual subscribers only) one week before we initiate a transaction.
We don’t know the exact dollar figure each of our members have to invest. Due to this, all of our portfolios have been given a starting value of $10,000. Holdings, sector allocation, and portfolio makeup can change drastically depending on the amount of capital the investor has to invest. This needs to be kept in mind when using them.
How often are your top stock lists updated? Do these lists represent buy and sell recommendations?
Our top stock lists are updated every Sunday, no later than 5 PM MST. These lists are there for you to gain an overview of the industry in general and view stocks that our screener has determined have strong fundamentals and may be a strong investment.
However, a company that may be right for one investors portfolio, may be a mistake for another. These lists do not represent buy or sell recommendations. We do not act as a brokerage, or adviser, Stocktrades.ca can’t make any buy or sell recommendations. Our system is set up to help save you time in analysis, and guide you towards making your own decisions, the ones that are right for your portfolio.
How does the buy list work?
The name is a little deceiving. The buy list page actually lists stocks we have found that present a unique buy, or sell situation.
You’ll see our buy list updated around the same time as our top stock pages, which is every Sunday at 5 PM mountain at the latest. You’re going to have over 20 top stock lists, and our buy list, updated and at your disposal for the start of every week.
The company’s stock report will be readily available from these lists, and a short description of why we chose to place the stock on the list as well.
What Do We Mean by Unique Opportunity?
We track stocks based on 3 key areas: safety, growth, and valuation. At any point, these areas could change for the better, or for the worse. If the situation arises with a particular stock, it will be placed on our buy list.
You’re very unlikely to see a safety score trigger a buy or sell alert, but in terms of valuation or growth metrics, there are several things that could trigger an alert, such as:
- A sharp rise or decline in share price.
- A strong or weak earnings report.
- A change in analyst predictions or recommendations.
- A manual trigger by our own research.
Are These Buy or Sell Recommendations?
No. This is one thing we want to clear up before you start digging into our buy list. The stocks within these lists present buying or selling opportunities, but we can’t stress enough that they may not be for every investor.
There are a multitude of factors you need to consider individually before you make an investment decision.
So, take these stocks, and see how they would work within your portfolio, or in terms of a sell alert, how they would work removed from your portfolio, and make an informed decision based on that.