Is there a correlation between what we truly care about, and what we are buying?
Absolutely there is a Connection!
Of course there is a correlation between our values and our spending. Here is the natural progression:
- We are born and slowly draw a line around our morals and values.
- We grow up and work hard to get money.
- Although our values may change over time, we spend money on things we consider to be important.
Every single thing you spend money on speaks to where you place your values. Why would we spend money on things we don’t value, or don’t support a value we hold?
A Match making Theory
Think about it. Imagine if we all carried around copies of our current banking statements, and when we talked to new people we simply exchanged and examined them.
You’d find out in a hurry if the other persons values were inline with your own based on their spending habits. Here are three separate potential interactions:
“Lets see this credit card statement… Netflix subscription, online payment to Aphria, pizza delivery every weekend in January… concert tickets to The Sheepdogs, I see you got a t-shirt at the show… yep we are going to get along just fine, great to meet you.”
“Hi, I am Jack how are you? Alright, you got an annual park pass and picked up some new boots at Mountain Equipment Co-op, that’s cool. I see you got a float tank session here too, I think those are a complete rip myself but I can compromise with that, lets go hiking!”
“Ouch, looks like you are living a little out of your means. Nearly maxed out your credit and your most recent purchases are 10 things in a row from Beyond The Rack… sorry, you seem nice but I can’t see this working out…”
This is the dating of the future, mark my words. But there is some truth here really.
Although an attempt at humor even the way I narrate those interactions could allude to what I would or wouldn’t spend my money on. Which could potentially speak to where I place my values.
This happens subconsciously. We don’t say to ourselves, “I have to spend money on this because that’s what I value”. It just happens passively, regardless of whether or not it is healthy either physically or financially as well.
Are my Values inline with what I am buying?
Some people might ask themselves this question. One way or another, the answer is yes. Regardless of what it is. There is an underlying value there somewhere. Might just have to do some digging for it. And this can change what people value over time. We might realize that we no longer place importance in certain things so we stop spending money on them. Something could be said about wanting to own a home in an overpriced real estate market. We may just not feel the need to anymore, or at least may want to wait.
Or, we could have wanted to visit some unique locations as we grow older and travel. But as you have a family, you simply want to stay home for now and provide the best care possible. A lot can change our values.
I think we can say with certainty that spending habits say a lot about what we believe is important, what we place value on, and what our values are.
Food for Thought
Do you think your spending habits are inline with your values?
Luckily for some people I don’t think we’ll be exchanging bank statements anytime soon. Don’t worry. Your new squeeze won’t find out about your weird obsession with Pikachu memorabilia until its revealed and becomes a problem in the relationship, but by then your hooks will be into them so they’ll have to live with it.