There are a few things that you can do to increase your chances of selling your things for the best price and in a timely manner to make investing the time into selling things worth it.
Online Battle Royale
There is so much stuff for sale online these days it is difficult to fathom. If you own it, chances are someone is trying to sell it. Buying used items can be a massive cost savings over time often saving huge percentages of money compared to buying items brand new.
There is millions of people out there all with their own missions for the search for an item they need or want. The competition can be heavy so we have to make sure our ad is the best one on the page!
Here is a few things to take into consideration when trying to sell items online.
Pics or it never happened
This is probably the most crucial part of a seller’s ad. Most people wouldn’t post a listing without a photo these days but you still see it from time to time. Always post a picture of your item that you intend to sell. Chances are you are jockeying with a bunch of other sellers and its likely that they all have pictures of the things they have for sale.
DO NOT post generic pictures of your item such as pictures from a catalogue. Show the actual piece that you are selling. This way there is little question of what the item really is and what condition it is in.
Take some time to get some quality photos up for your item. Like I said you’ll potentially be up against lots of other sellers so you need your ad to be the best one of the bunch.
It’s all in the details
Make sure the description of your item is extremely precise. Grab a description from the manufacturer if there is one. Include measurements, age and history if possible, any wear and tear that exists, etc. Your ad should give the reader a good idea of what they are looking at, as if they were standing right in front of it. Be transparent, include all the details that could affect functionality or value.
It’s important to be upfront with the reader, or you could end up wasting your time and the time of others if there is crucial details that are excluded from your ad.
Chances are whatever you are trying to sell, there is other people trying to sell something similar or possibly the exact same thing. You’ll need to search all of the ads in your area in order to get a feel for the competition.
Take a really good look at their ads. If you think they aren’t good, what makes you think that? Is the picture poor, not a really great explanation? If you find a really good ad, what about it makes you like it? Use this intelligence to gauge the competition and assist in making your ad the best one of the group.
Here is another point where reviewing other peoples ads can help. Check out what everyone else is selling this stuff for. You are going to want to be competitive.
This may be a little painful at times. If there isn’t a great need for the item people aren’t buying it unless it’s a steal of a deal. This is just the reality of selling items online, and why the quality of your ad is of utmost importance.
Take a look at what others are listing the item for. Try to be as competitive as you can, while being able to live with the price.
You’ll be on-call
If you want to be the one people choose as the person they wish to buy an item from, you’ll have to be quick with responses to prospective buyers. Always respond by phone or email as soon as you can, and check back in with potential buyers who showed some interest and then vanished.
Some people may find it annoying to be contacted again by a seller but its not as annoying as tire kickers, or people who just email sellers showing a lot of interest without ever following through.
Don’t be afraid to reach out again to people that have shown interest. They might just be on the fence and a bit of friendly encouragement may be enough to seal the deal. It does work more often than not.
Keep your ad at the top of the list
Most online classifieds platforms have ways of making sure that people can consistently keep posting the same thing day after day after day. This kind of activity would likely be red flagged and could result in a ban or suspension of sorts.
But don’t be discouraged! You can still bump up your ad. If you haven’t had much action on your ad within 2-3 weeks it might be time to relist it.
Make sure you delete the old ad, but try some new content such as changing up the photos, or adjusting your description. Maybe your price point isn’t the best, or maybe you have listed the item in the wrong category!
Try a few different things relisting before you give up on selling the item. Just remember, the more accurate you can be in showcasing and explaining the item the better. And try and keep your price competitive compared to the other sellers.