Being a small business online in today’s market is harder than ever before. With so many websites competing for online shoppers, it’s important to create a strong strategy to get noticed. Between managing your website and learning about digital marketing, there’s a lot to juggle as an online small business owner. How do you know what tips and techniques actually work and which are just online noise? Keep reading for the best tips for online small businesses that really work.
As an online small business, you need to focus on quality, not quantity. You need to find a way to build relationships with customers while also creating value worth sharing. Content marketing is the solution you’re looking for. Content marketing comes in many forms whether it’s a complex blog post or a video guide. Basically, the key is to create educational or entertainment based content that doesn’t sound like a sales pitch. This content is easy to share on social media and attracts new customers to your online small business! According to the marketing blog HubSpot, companies who posted over 16 blogs a year saw over 4x more leads! If that’s not enough to get you on the content marketing bandwagon, I don’t know what is.
Online users like to shop impulsively. They don’t think about purchases logically before they make them, in most cases. That’s why having a speedy checkout process is so vital to online businesses. Just like how there are over a million PDQ machines in the UK, there are millions of bad checkout processes online. A quick checkout process can make the difference between sales and abandoned carts. Don’t give your customers a chance to second-guess themselves before they enter their credit card info! Make sure it’s super simple to complete a transaction from start to finish.
Avoid Sales Language
A lot of new online small businesses make the mistake of using language that seems like it’s taken straight from a sales pitch. People don’t like feeling sold to, so if you want your customers to pay attention to your words, you need to sound human. When writing content or copy for your website or social media, keep your words simple and clear. Address your audience like a friend you know well. According to CopyBlogger, the best way to write in a way that converts is to stop writing for everybody. Your small business is speaking to a certain audience. How can you address them directly in a genuine way?
Optimize for Search Engines
Seach Engine Optimization or SEO isn’t just for big businesses. You don’t need to be a computer guru to be successful with SEO. As long as you’re willing to put in the work and learn the basics, you can drastically improve your page ranking for your online small business. This is key when you’re reaching new customers! FitSmallBusiness.com reports over 60% of online marketers list SEO as their top priority! If you want to be competitive, it needs to be your top priority too!
Online Small Business Strategy
When building your online small business, you want to put your best foot forward. The best tip you can follow is to simply be human with your customers! Offer the best service for the right audience and don’t be afraid to dedicate time to things like SEO and easy checkout. It’s these little things that will set you apart from the big name brands!