Hey there,
Acuity Ads has been on our Watchlist for quite some time. We first identified it in the $2 range and added it to our watchlist at around $4. We had planned on adding it to our Bull List, then it ran up to north of $20 at which time we just found it was way to expensive.
We certainly like the company and its potential. Now that it has corrected significantly, we are much more comfortable with the company's valuations at these levels. The company's new add platform (illumin) is expected to drive continued growth through the second half of the year. It also recently listed in the US under the symbol ATY on the Nasdaq. This will bring a fresh set of retail and institutional investors investors. However, it does come with added pressure.
We still very much like the company but expect it to be pretty volatile as it has been over the past year. Given this, it is appropriate for those with a tolerance for big price swings. If one can't handle the volatility, then perhaps it may not be the best for that person. Overall though, we like the company, its long-term prospects and operates in an industry that is growing at a pretty decent clip. It has been oft compared to the Trade Desk - which is likely why it saw the big run up in price. It is a fair comparison, but they are nowhere near on the same level at this point so are not deserving of the same valuations.
Mat