Hi there,
Acuity is one that we liked and had on our watchlist since September. The last run up was overdone, and that resulted in a meaningful correction - likely was the time to buy. AT has since been bid up since and is now nearing all time highs.
The lastest move is likely tied to its announcement on January 11th that its new advertising platform Illium is having a positive impact earlier than expected. It was not expected to contribute meaningfully to financials until the second half of the year, but it is seeing immediate impacts. Here is a nice quote that sums it up:
Tal Hayek , CEO and Co-Founder of AcuityAds: "We believed that illumin would have a meaningful impact within the programmatic industry at large, yet we could not have anticipated the demand coming to fruition so quickly. illumin clearly fills a gap in the industry, and there is no solution on the market that offers the same visibility and control of real-time advertising performance across the consumer journey."
That news came on January 11th however, so the 15% jump on Friday was likely due to a technical indicator - there was no notable news to justify that big jump.
I still like the company quite a bit, but be mindful here as it is teetering on the edge of being overbought again. It has a 14-day RSI of 69 and while it can still run up - the last time it entered into overbought territory it had that big correction. That won't necessarily happen again or may not be as prominent, but it is certainly something to consider.
Mat