CMG.TO big drop, any reason why?

Interestingly enough this was one of the first stocks I ever bought when I started investing. I don't own it and haven't for a very long time.

To be honest, I have no idea why the stock is falling like this. The earnings report looks relatively solid.

What I would imagine here is the market doesn't really like the flat revenue and margins dipped a bit. I also read an article that highlighted in the conference call management believes that its customer base has become "extremely price sensitive". This could easily scare the market into believing that sales could slow in the event their customers are deferring or even outright cancelling purchases.

Solid quarter, but some underlying signs of a slowdown.