This is not one I would look to add to my portfolio whatsoever but that isn't really on the basis that the company is poor quality or has done anything wrong. It is simply out of the idea that I'd view their loan portfolio as much higher risk and to be honest, you've gotten stronger returns out of holding much more diversified financial institutions like the Big 6.
The types of lending the company engages in, bridge financing and alternative lending, particularly when it comes to residential and commercial real estate, is just not something I'd want to be involved in. Many of their borrowers may have subprime credit ratings or unconventional financial situations.
Over the last decade, the stocks price hasn't really moved much whatsoever. The only return it has provided is the dividend, which if in a taxable account has had a decade's worth of tax drag on it lowering results even further.
Many of the higher quality Canadian banks, lets say National, Royal, BMO, TD, etc, have provided substantially higher returns with much less risk.
As mentioned, I don't really view this is a particularly bad company. But the risk-profile of their loan book would have me personally staying away.