Key takeaways
- Banks print money in Canada: The Canadian banking sector is one of the most concentrated in the world, with a handful of major players controlling the vast majority of deposits, lending, and wealth management. That kind of dominance translates into consistent earnings and reliable dividends for long-term investors.
- Different banks, different strengths: Royal Bank and Bank of Montreal give you large-cap stability with global diversification, National Bank offers a Quebec-rooted growth story that keeps surprising people, and EQB is a digital-first lender growing its book at a pace the Big Five can’t match. There’s a pick here for almost every type of investor.
- Credit risk and regulation matter: TD is still dealing with the fallout from its anti-money laundering issues, and Bank of Nova Scotia’s heavy exposure to international markets adds a layer of uncertainty that domestic-focused peers don’t carry. Rising consumer debt levels and a potential slowdown in housing could also pressure loan loss provisions across the board, so don’t treat any bank stock as a set-and-forget decision.
Canadian banks are the backbone of most portfolios on the TSX, and honestly, they should be. These are some of the most profitable financial institutions in the world, operating in a market with tight barriers to entry and a regulatory framework that kept them standing while U.S. banks were collapsing during the financial crisis. The dividends are reliable. The earnings are predictable. And over long periods, the returns have been excellent.
That doesn’t mean they’re all equal right now.
The Big Six have diverged more than usual over the past couple of years. TD is still dealing with the fallout from its AML issues, and the asset cap on its U.S. operations has real consequences for growth. Bank of Nova Scotia is in the middle of a strategic pivot that could pay off but hasn’t fully shown up in the numbers yet. Meanwhile, names like Royal Bank and National Bank have been operating at a different level entirely, posting strong returns on equity and growing earnings consistently. I did a deep review of each Big Six bank recently, and the gap in execution quality surprised even me.
Then there’s EQB, which most investors still overlook. It’s not a Big Six name, but it’s been one of the best stocks to buy in Canada if you wanted bank-like exposure with faster growth. Different business model, different risk profile, but the results speak for themselves.
For this list, I focused on banks that can deliver steady, compounding returns without requiring everything to go right. That means strong capital ratios, manageable payout ratios, and earnings growth that isn’t dependent on a single geography or business line. If you’re looking for reliable dividend income, banks remain one of the best places to find it in Canada. The question is which ones are actually worth buying today, and which ones are just coasting on reputation.
In This Article
- Bank of Nova Scotia, The (BNS.TO)
- Canadian Imperial Bank of Commerce (CM.TO)
- Bank of Montreal (BMO.TO)
- National Bank of Canada (NA.TO)
- Royal Bank of Canada (RY.TO)
- EQB Inc. (EQB.TO)
Bank of Nova Scotia, The (TSX: BNS)
The Bank of Nova Scotia, commonly known as Scotiabank, founded in 1832, is a prominent Canadian multinational banking and financial services company. It is one of Canada's "Big Five" banks, with a significant presence across North America, Latin America, the Caribbean, and parts of Asia...
Competitive Edge
- Scotiabank's Pacific Alliance exposure (Mexico, Peru, Chile, Colombia) gives it a unique LatAm deposit franchise among Canadian banks. These markets have younger demographics and lower banking penetration than Canada, providing a longer structural growth runway.
- The KeyCorp minority stake acquisition signals a strategic pivot toward higher-return U.S. commercial banking, diversifying away from LatAm credit risk while gaining fee income optionality in the world's deepest capital market.
- Global Wealth's 15% revenue acceleration is driven by rising AUM on market appreciation and net inflows. This segment carries minimal credit risk and generates recurring fee income, making it the highest-quality earnings stream in the bank.
- As a D-SIB under OSFI regulation, BNS benefits from an oligopolistic Canadian banking market where new entrants face prohibitive capital and licensing barriers. The Big Five collectively control over 85% of Canadian banking assets.
- Scotiabank's digital banking investments across LatAm (Tangerine in Canada, Scene+ loyalty) create switching costs that reduce deposit beta sensitivity during rate-cutting cycles, protecting NIM better than wholesale-funded competitors.
By the Numbers
- PEG of 0.61 with forward P/E at 13.48x implies the market is underpricing BNS's estimated EPS growth from $8.18 (Y1) to $10.22 (Y3), a 25% cumulative increase. That growth rate against a sub-14x forward multiple is rare among Big Five peers.
- Provision for loan losses growth decelerated sharply to 0.3% YoY after a 5Y CAGR of 21.2%, suggesting the credit cycle may be peaking. If provisions stabilize or decline, the earnings leverage into FY2026 estimates becomes very achievable.
- Global Banking & Markets revenue surged 21.8% YoY to $6.17B, reversing three consecutive years of decline. Combined with Global Wealth's 15% revenue growth, these two capital-light segments now represent roughly one-third of total revenue, improving the earnings quality mix.
- Total shareholder yield of 4.3% (4.7% dividend, 0.8% buyback, 1.7% debt paydown) is well-covered by an FCF payout ratio of only 45.7%, leaving substantial room for dividend growth or accelerated buybacks without balance sheet strain.
- P/B of 1.55x against tangible book of $70.44 per share means BNS trades at a modest premium to hard equity. With ROE at 10.2% and improving, the stock re-rates meaningfully if ROE moves toward the 12%+ range implied by consensus EPS growth.
Risk Factors
- ROE of 10.2% is the weakest among Canada's Big Five and has a negative 5Y EPS CAGR of -2.7%. The 10Y EPS growth rate of just 1.5% confirms this is a structurally lower-return franchise, not a temporary dip.
- Canadian Banking EBT fell 9.4% YoY to $4.73B despite 3% revenue growth, meaning operating costs and provisions are eating into the core domestic franchise. The efficiency ratio is clearly deteriorating in BNS's largest profit center.
- International Banking net interest income went flat (0% YoY) after years of strong growth (17.5%, 9.3%), while average assets in that segment shrank 2%. The LatAm growth engine that differentiates BNS appears to be stalling.
- The 'Other Segment' is bleeding $2.56B in pre-tax losses, growing worse each year for four consecutive years. This corporate/treasury drag absorbs roughly 20% of the operating segments' combined pre-tax earnings and obscures true profitability.
- Gross loan book contracted 2.1% YoY, the first decline in the dataset. For a bank, shrinking loans while provisions remain elevated signals either deliberate de-risking or weakening demand, neither of which supports near-term NII growth.
Canadian Imperial Bank of Commerce (TSX: CM)
Canadian Imperial Bank of Commerce (CIBC) is a leading North American financial institution, providing a full range of financial products and services to over 11 million clients. Its operations are divided into three main business units: Personal and Business Banking, Wealth Management, and Capital Markets...
Competitive Edge
- CIBC's Canadian personal banking franchise benefits from oligopoly dynamics. Five banks control ~85% of Canadian deposits, creating structural pricing power and near-zero customer churn. Regulatory barriers to entry (OSFI oversight, capital requirements) make disruption extremely difficult.
- The Capital Markets transformation under Hratch Panossian is real. The shift from balance-sheet-heavy lending to fee-based advisory and trading has structurally improved the segment's return profile, reducing sensitivity to credit cycles.
- CIBC's US commercial banking platform, built through PrivateBancorp, now generates $3.2B in revenue and is finally scaling. The focus on mid-market commercial clients in the Midwest and Southeast provides geographic diversification away from overheated Canadian housing markets.
- Wealth management across both Canadian and US platforms provides a growing annuity-like fee stream. AUM-linked fees are less capital-intensive than lending and provide natural inflation protection as asset values compound.
- CIBC's relatively low goodwill-to-assets ratio of 0.47% versus peers like BMO (post-Bank of the West) means minimal impairment risk and a cleaner balance sheet. The bank grew organically rather than through large, risky acquisitions.
By the Numbers
- Capital Markets revenue surged 28.1% YoY to $6.15B in FY2025, with non-interest income up 25.6% to $5.65B. This segment now represents 21% of total revenue, up from ~15% five years ago, shifting the earnings mix toward higher-fee, less capital-intensive income.
- US Commercial Banking & Wealth Management EBT exploded 117.7% YoY to $1.18B, recovering from the FY2023 trough of $380M. Provision normalization and 15.7% NII growth drove this, signaling the US platform is finally earning its cost of capital after the PrivateBancorp integration drag.
- Canadian Commercial Banking & Wealth Management NII accelerated to 32.6% YoY growth in FY2025 versus 13.4% in FY2024. Combined with steady non-interest income growth of 4.1%, this segment's revenue hit $6.9B, suggesting strong commercial loan repricing and deposit margin expansion.
- Payout ratio at 43.7% of earnings leaves substantial room for dividend growth, while the 1.5% buyback yield is actually shrinking the share count (shares down 0.4% YoY). Total shareholder yield of 2.75% plus retained earnings supports book value compounding at a healthy clip.
- EPS growth of 12% YoY and 22.9% 3Y CAGR significantly outpaces revenue growth of 4.2% YoY and 9.4% 3Y CAGR, showing real operating leverage. The efficiency ratio improvement is flowing through, with SG&A at just 17.7% of revenue.
Risk Factors
- Provision for loan losses 5Y CAGR of 71.4% dwarfs gross loan growth of 5.6% over the same period. Even with the 1Y provision essentially flat, the cumulative build signals a credit cycle that has not yet fully normalized, particularly in the Canadian mortgage book.
- Gross loan growth has decelerated sharply to just 0.5% YoY versus the 10Y CAGR of 6.8%. In a bank, stagnant loan growth with rising NII means margin expansion is doing all the work. When rates reverse, that tailwind becomes a headwind with no volume offset.
- Capital Markets average assets ballooned 20.1% YoY to $378.5B, the fastest growth of any segment, while EBT grew 37.9%. The return on assets in this segment is thin and volatile. A $63B asset increase to generate $848M in incremental EBT is capital-intensive growth.
- P/B of 2.25x against an ROE of just 14.5% implies the market is pricing in significant ROE expansion. If ROE stays in the mid-14s, the premium to tangible book ($61/share vs $152 price) looks stretched at 2.49x tangible book.
- The momentum grade of 10/10 and valuation grade of just 2.6/10 is a classic late-cycle divergence. The stock has run hard, but forward P/E of 15.5x on consensus EPS of $10.27 leaves little margin of safety if credit costs surprise to the upside.
Bank of Montreal (TSX: BMO)
Bank of Montreal (BMO), founded in 1817, is one of Canada's largest and oldest banks, providing a broad range of financial products and services to personal, commercial, and institutional clients. Its operations are divided into three main groups: Personal and Commercial Banking (Canada and U.S.), BMO Wealth Management, and BMO Capital Markets...
Competitive Edge
- BMO's dual-geography P&C franchise (Canada $12.3B revenue, US $11.5B) creates a natural hedge against divergent rate cycles. The Bank of Canada is cutting while the Fed holds, giving BMO margin flexibility peers like TD or CIBC lack.
- The Bank of the West acquisition gave BMO a top-10 US commercial banking position with particular strength in California, a market with structural deposit advantages and higher-margin commercial real estate lending.
- BMO Capital Markets' diversified revenue mix (67% non-interest income) positions it to benefit from a capital markets recovery cycle. Advisory and underwriting pipelines tend to lag rate cuts by 6-12 months, creating a 2025-2026 tailwind.
- OSFI's domestic systemically important bank (D-SIB) designation creates a regulatory moat. The compliance infrastructure required effectively bars new entrants and makes further Canadian bank consolidation nearly impossible.
- BMO Wealth Management's fee-based non-interest income ($4.28B, up 14.9% YoY) is increasingly driven by AUM-linked advisory fees rather than transactional revenue, improving earnings visibility and reducing rate sensitivity.
By the Numbers
- PEG of 0.64 with forward P/E of 14.92 implies the market is underpricing BMO's expected EPS growth from $12.31 trailing to $14.20 (Y1) and $16.03 (Y2), a 15-13% annual step-up that Canadian banks rarely sustain.
- US P&C pre-tax income surged 46.7% YoY to $3.59B in FY2025 after a 24.3% decline in FY2024, signaling the Bank of the West integration is finally yielding operating leverage as asset growth slowed to just 2.1% while revenue grew 6.2%.
- BMO Capital Markets pre-tax income jumped 40.7% YoY to $2.63B on only 14.3% revenue growth, implying significant positive operating jaws. The NII rebound of 43.4% after three consecutive years of decline suggests a structural repricing of the trading book.
- Total shareholder yield of 3.4% (4.0% dividend + 1.3% buyback + 0.2% debt paydown) is well-covered by an FCF payout ratio of 49%, leaving substantial room for dividend growth or accelerated buybacks.
- Provision for loan loss growth decelerated to negative 3.8% YoY after a 3-year CAGR of 126%, suggesting the credit cycle peak for BMO's combined Canadian/US book may be passing, which directly supports the forward earnings ramp.
Risk Factors
- Canadian P&C pre-tax income has declined for three consecutive years (from $5.07B in FY2022 to $4.54B in FY2025, down 10.4% cumulatively) despite revenue growing 27% over the same period. The efficiency ratio in this core segment is deteriorating meaningfully.
- ROE of 10.1% is well below the 14-16% range BMO historically delivered pre-acquisition. At 1.63x P/B, the market is pricing in ROE recovery that hasn't materialized two full years after closing Bank of the West.
- Gross loan growth was essentially flat at negative 0.02% YoY, a sharp deceleration from the 7.2% 3-year CAGR. Without loan growth, NII expansion depends entirely on margin, which faces headwinds as rates decline.
- BMO Wealth Management NII collapsed 36.7% in FY2024 before partially recovering 16.8% in FY2025, still 26% below FY2023 levels. This segment's NII volatility suggests deposit migration or pricing pressure that management hasn't fully addressed.
- Net debt to EBITDA of 3.9x looks elevated for a bank context where EBITDA is a poor proxy. More telling: the 3-year EPS CAGR is negative 16.8% while the 5-year is positive 8.8%, meaning the Bank of the West acquisition destroyed near-term earnings power.
National Bank of Canada (TSX: NA)
National Bank of Canada is one of Canada's leading integrated financial groups, offering a full range of banking services to individuals, businesses, and institutions. Founded in 1859 and headquartered in Montreal, Quebec, the bank operates primarily in Canada, with a strong presence in Quebec, and also has international operations...
Competitive Edge
- The CWB acquisition transforms NA from a Quebec-centric bank into a truly national franchise, adding $40B+ in Western Canadian commercial lending assets and reducing geographic concentration risk that has historically capped the valuation multiple.
- NA's Financial Markets division punches well above its weight relative to its Big Six peers, consistently ranking among the top three in Canadian debt and equity underwriting. This capital-light, fee-rich business now generates the bank's largest segment profit.
- Quebec's banking market has structural oligopoly characteristics where NA and Desjardins dominate. Customer switching costs in francophone markets are elevated due to language, cultural affinity, and integrated product bundling, creating a durable deposit franchise.
- Credigy (within USSF&I) operates in specialty finance and distressed debt acquisition in the U.S., a niche where few Canadian banks compete. This provides countercyclical earnings diversification that becomes more valuable during credit stress periods.
- NA's wealth management platform, including National Bank Investments and Private Banking 1859, benefits from an aging Quebec demographic with high savings rates. AUM growth compounds fee income with minimal incremental capital consumption.
By the Numbers
- PEG of 0.74 with consensus EPS growing from $12.70 to $15.36 over three years implies the market is underpricing a 10%+ earnings CAGR. Forward P/E of 16.3x compresses meaningfully from trailing 20.2x, suggesting analysts see real earnings acceleration ahead.
- Financial Markets revenue surged 38% YoY to $3.66B in FY2025, with EBT up 53.5% to $2.08B. This segment's pre-tax margin expanded from ~51% to ~57%, showing operating leverage that is now the single largest profit contributor across all segments.
- Wealth Management non-interest income grew 18.3% YoY to $2.31B, accelerating from 12% the prior year. Combined with NII growth of 11.6%, this segment's revenue hit $3.24B with EBT margins above 41%, reflecting strong AUM-driven fee scalability.
- USSF&I segment has compounded average assets at roughly 19% annually over four years, reaching $32.5B, while EBT grew 12% YoY to $889M. This international diversification engine is delivering consistent mid-teens returns on a rapidly expanding asset base.
- Personal & Commercial NII accelerated sharply from 8% to 24.8% YoY growth, reaching $4.48B, while average assets grew 26.1%. The CWB acquisition is clearly the driver, and the NII growth roughly tracking asset growth suggests margin preservation on the acquired book.
Risk Factors
- Personal & Commercial EBT fell 17.1% YoY to $1.54B despite revenue surging 18.8%. The gap implies a massive step-up in provisions or integration costs from the CWB acquisition. Pre-tax margin compressed from ~39.6% to ~27.7%, a dramatic deterioration that needs monitoring.
- Provision for credit losses grew at a 5-year CAGR of 246%, and even the most recent year saw only a 20% decline. With the CWB loan book now on balance sheet and Canadian housing under stress, the provisioning trajectory is a key earnings risk over the next 12 to 18 months.
- Shares outstanding grew 3.25% YoY, diluting per-share economics. EPS grew only 3% YoY despite net income likely growing faster, meaning the CWB acquisition's share issuance is directly compressing shareholder returns on a per-share basis.
- The 'Other' segment EBT deteriorated 86.2% YoY to negative $702M, nearly doubling its loss. This corporate/treasury bucket is absorbing rising funding costs or hedging losses that are partially masking the true cost of balance sheet expansion.
- Revenue per share of $24.81 against a 3-year revenue CAGR of only 0.5% and a negative 23% YoY headline revenue figure reveals severe distortion from IFRS reclassifications in Financial Markets. Investors relying on screener revenue data are getting a misleading picture of top-line trends.
Royal Bank of Canada (TSX: RY)
Royal Bank of Canada (RBC) is one of Canada's largest financial institutions and a leading diversified financial services company globally. Established in 1864, RBC provides a wide range of banking, wealth management, insurance, investor services, and capital markets products and services to personal, commercial, public sector, and institutional clients...
Competitive Edge
- The HSBC Canada acquisition gave RBC the largest foreign bank client book in the country, adding commercial relationships that cross-sell into wealth and capital markets. No competitor can replicate this through organic growth.
- RBC's oligopoly position in Canadian banking (Big Five control ~85% of deposits) creates structural pricing power. OSFI regulatory barriers make new entrants nearly impossible, protecting net interest margins.
- Wealth Management at $22.4B revenue is now the largest segment, shifting the earnings mix toward fee-based, less capital-intensive income. This reduces sensitivity to credit cycles versus pure lending peers like BMO or CIBC.
- RBC Capital Markets is the top-ranked Canadian investment bank and a top-15 global dealer. This franchise generates cross-border deal flow that smaller Canadian banks cannot match, creating a durable competitive gap.
By the Numbers
- Provision for loan losses declined 10.8% YoY, while gross loans grew 3.4%. Credit quality is improving even as the book expands, which directly supports book value accretion and earnings stability.
- EPS growth is accelerating: 9.4% YoY vs. 6.8% 5Y CAGR and 8.5% 10Y CAGR. The HSBC Canada acquisition is delivering operating leverage faster than the long-term trend would suggest.
- Commercial Banking NII grew 19.9% YoY on top of 27% the prior year, compounding at roughly double the Personal Banking rate. This higher-margin segment is gaining share of the revenue mix.
- Wealth Management EBT surged 28.1% YoY to $5.5B on only 14% revenue growth, implying significant margin expansion. The operating leverage in this fee-based segment is the highest-quality earnings driver in the franchise.
- Total shareholder yield of 3.7% (2.7% dividend, 1.2% buyback, 0.2% debt paydown) is well-covered by a 13% FCF payout ratio, leaving enormous capacity for dividend growth or opportunistic buybacks.
Risk Factors
- P/B of 2.72x against an ROE of only 15.8% implies the market is pricing in meaningful ROE expansion. If ROE stalls near current levels, the premium to tangible book ($81.37 vs. $278 price) becomes hard to justify.
- Capital Markets NII swung from negative 5.8% to positive 50.5% YoY, a $1.6B swing that flatters consolidated results. This is inherently volatile and unlikely to repeat, creating a tough comp for FY2026.
- PEG ratio of 3.9x is expensive for a bank. Even using the forward EPS CAGR implied by consensus ($16.07 to $19.03 over two years, roughly 9%), you are paying nearly 2x what that growth rate warrants.
- Commercial Banking asset growth decelerated sharply from 37.6% to 4.9% YoY, suggesting the HSBC Canada loan book has been fully absorbed and organic growth is normalizing to mid-single digits.
- Corporate Support losses remain a drag at negative $644M EBT. While improved from negative $1.9B last year, this segment has been consistently negative for five years, absorbing hedging and integration costs.
EQB Inc. (TSX: EQB)
EQB Inc., through its subsidiary Equitable Bank, operates as a Schedule I bank in Canada. Founded in 1970, it provides a range of personal and commercial banking services, including residential and commercial mortgages, deposit products, and digital banking solutions...
Competitive Edge
- EQ Bank's digital-only model gives EQB a structural cost advantage over Big Six branch networks. With no physical footprint to maintain, EQB can offer higher deposit rates while maintaining competitive NIMs, creating a self-reinforcing customer acquisition loop.
- As a Schedule I bank, EQB benefits from CDIC deposit insurance and regulatory credibility that fintechs like Wealthsimple Cash cannot match. This regulatory moat matters enormously for deposit gathering, the lifeblood of any bank.
- The shift toward off-balance-sheet loan origination (securitization, insured mortgages) is strategically sound. It converts a capital-intensive lending model into a capital-light fee business, which should eventually support higher ROE at lower risk.
- EQB's alternative mortgage niche (self-employed, new immigrants, non-prime) serves a large and underserved Canadian market that Big Six banks systematically avoid due to branch-level underwriting complexity. This is a durable competitive position.
- Geographic concentration in Canada, while a risk, also means EQB is a pure play on Canadian housing, which benefits from structural undersupply, high immigration targets, and government policy support for homeownership.
By the Numbers
- Forward P/E of 12.4x vs trailing 20x implies consensus expects 32% EPS growth next year. Analyst estimates show EPS jumping from ~$6 trailing to $9.65 in Y1 and $12.78 in Y2, a trajectory that makes the 0.2 PEG ratio genuinely compelling for a Canadian bank.
- EQ Bank customer count grew 18.3% YoY to 607,000, while EQ Bank deposits grew only 9.8%. Deposit-per-customer is declining, but the customer acquisition engine is still running hard, creating a monetization runway as cross-sell matures.
- Loans under management grew 9.8% YoY to $74.5B while on-balance-sheet gross loans actually shrank 1.8%. This divergence means EQB is increasingly originating and securitizing, earning fee income with less balance sheet risk. Non-interest income 5Y CAGR of 28.9% confirms this shift.
- SBC/revenue at 0.41% ($4.2M TTM) is negligible for a bank. Combined with active buybacks ($206M TTM, 2% yield) that are shrinking share count by 0.85% annually, shareholder dilution is a non-issue here.
- P/B of 1.39x against tangible book of $75.80 per share means the market is paying only a modest premium over hard asset value. For a bank growing AUM at 10% and pivoting toward fee income, this valuation leaves room for re-rating.
Risk Factors
- Return on equity collapsed from 17.5% in FY2023 to 13.8% in FY2024 to 8.5% in FY2025, a 51% decline over two years. This is well below the 12-15% range Canadian bank investors typically demand, and the quarterly data shows Q2 FY2025 ROE went briefly negative before recovering to 10.4%.
- Provision for loan losses 3Y CAGR of 52.4% is alarming and far outpacing loan growth of ~10%. This is the primary driver of the ROE compression and signals credit quality deterioration across the portfolio that may not yet be fully recognized.
- EPS has declined at a 14.6% 3Y CAGR and 6.5% 5Y CAGR despite revenue growing at 6.3% and 11.6% respectively. The complete disconnect between top-line growth and bottom-line results means operating leverage is running in reverse.
- Deposit growth of 8.8% YoY is lagging loan growth of 9.8%, and total deposits ($36B) cover only about half of loans under management ($74.5B). The funding gap requires continued reliance on wholesale markets, which carry refinancing and cost-of-funds risk.
- The Growth grade of 1.8/10 is the weakest category by far, consistent with the negative EPS trajectory. Despite strong AUM and customer growth, the bottom line is moving the wrong direction, and the market will eventually demand proof that growth translates to earnings.
Canadian banks are one of the few sectors where I think you can genuinely buy and hold for decades without losing sleep. But that only works if you’re honest about which ones are actually executing right now versus which ones you’re buying purely on reputation and history. A strong brand doesn’t fix a stalled growth engine.
The spread in quality across this group is wider than it’s been in a long time, and I don’t think that gap closes quickly. Some of these banks are firing on all cylinders. Others need a lot to go right just to get back to where they were. That distinction matters more than the dividend yield on any given day.
If I had to boil it down to one thing, it’s this: the best bank stocks aren’t the ones paying you the most income today. They’re the ones growing the income fastest without taking stupid risks to do it. That’s always been true, but it’s especially true right now.