Hey there.
Yeah, this is one that is being pumped excessively in the Reddit/Discord groups.
It's a shame, because this is actually a company that has the potential to turn it around and be a solid player in the future. They took an Amazon headline that had no true indicators of how it was going to help Blackberry financially and decided to run with it, and now are purposely punishing short sellers.
The company is now trading north of 150 times forward earnings, and is trading nearly 3X higher than it typically does in terms of price to sales. It's nonsensical. They've turned stocks like BB and GME into a casino essentially.
As as you can see from GME at its peak of $140, retail investors who got in at the peaks due to overall panic of missing out are now down nearly 50%.
This really highlights the power that social media and forums have when it comes to investing. Some will make a fortune off this. But many retail investors who get in at the top before the bottom falls out will inevitably pay an extensive price.
I'll tell you what I would not want to be right now, and that is a large short-selling firm who has any considerable position in a struggling company.