Hey Tim, split corporation stocks are extremely hard to analyze, and are very complicated investment vehicles. We wouldn't suggest anyone who doesn't understand the complexity of these extensively to invest.
The company has been on the decline for the better part of 5 years now, and it's really important we look at overall return here. If we look at compound annual returns, this company has been a pretty big loser, with near double digit annual losses in share price annually over the last decade.
Looks like it just did a reverse split as well.