GSY / PRL

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Hello.

I’m a long term investor in GSY.to. It has been one of my biggest bag for almost 8 years. Lately the pressure is intense. I’m been looking into PRL.to, which seem promising, but in the same niche. I now have both position in my portfolio. With the macro economy, those type of business could be positively impacted (with more people needing money) but also negatively (more people defaulting their lend)

What’s your though on PRL and having GSY AND PRL in my portfolio currently

Thanks

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Asked on November 22, 2025 6:05 pm
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Private answer

Goeasy was a company that was featured here at Premium for many years. We first highlighted it in 2018 and it remained on our Bull List until the summer of last year. I do believe it was one of the longest standing companies on the Bull List.

When it broke $200~ last year, I got very concerned about the company considering the overall health of the Canadian economy. I removed it from the list, and it does look like it ended up being a good idea. Provisions are rising, payment assistance plans are being utilized more, and earnings are declining.

These alternative lenders run a very fine line. They do VERY well when the economy is bad. But if it teeters on becoming too bad, then they tend to fall off of a cliff price wise.

They're strong long-term holds. Both of these companies are top tier alternative lenders. However, that does not mean as a long term shareholder you won't have to live through the 40,50,60%+ drawdowns during periods of uncertainty. Dollar cost averaging into these lenders to take advantage of these drawdowns is key to maximizing returns. If you're buying these at highs and avoiding them at lows, the volatility will be even harder to stomach.

Owning both of these isn't an issue. Yes, Propel is a Canadian company but it focuses primarily on the US sub prime market whereas Goeasy is Canadian.

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Posted by Dan Kent
Answered on November 23, 2025 10:06 am
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Thanks a lot for your answer!
(plb44@hotmail.com at November 23, 2025 10:53 am)