illumin Holdings Inc. (ILLM.TO)

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illumin Holdings Inc. is providing an offer to purchase its owns shares between 2.53 and 2.65. Could you please provide your thoughts and suggestions?

Thank you!

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Asked on August 9, 2023 10:31 am
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The company is in a pretty tough environment advertising wise. We do have to remember this is a company that depends on advertisers spending to drive revenue.

With the advertising scene looking to be turning the corner (based on Google's earnings) after a horrendous 2022, I'd like to see what this company can do prior to giving up on it.

They had a lot of cash in the bank, and clearly couldn't find anything acquisition wise to spend it on, so instead they're buying back a huge chunk of their shares. This is why you've been presented with this offer.

Ultimately, it's up to you to decide whether or not you want to accept it. But if you're looking as to what I did, I did not accept it and will be holding on to my shares.

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Posted by Dan Kent
Answered on August 10, 2023 9:05 am