A group of retail investors have banded together to really punish some active short sellers and hedge funds. And, they're doing exactly that.
In fact, there is a particular hedge fund that is short Gamestop, and is losing $1 billion every $11 move in GME stock.
A lot of investors are tired of these major corporations initiating short positions and then publicly blasting the stock. It mostly started with Citron Research (can check them out on Twitter). He used to do it all the time with Shopify as well, and it would hurt Shopify's share price. And, we can see where Shopify is now.
I don't really have any respect for these large short-sellers. Much like when I buy a stock, I let the fundamentals do the talking over the long term. So I feel if they're going to short the stock, they should let the fundamentals do the talking as well, and if it's as bad as they say the stock will go down. But, they tend to go public and issue detrimental reports on the companies, which only benefits their positions. And, people are tired of it.
I wouldn't necessarily say you should avoid them. That's ultimately up to you. But there's no way I'm going to advocate you entertain them.
This isn't investing. This is a straight up casino. So, as a responsible gambler, you'd only take to the casino what you can afford to lose. If you insist on playing the GME and BB game right now, just do it with money you wouldn't mind disappearing.