No doubt this is a company that has potential. It's actually got a really interesting product that could really help the retail sector. It's security segment as well.
However, if you're asking me to suggest the level of risk, it is very high. I mean if we were to put things on a "scale" per se, one end being investing in a reliable blue-chip company with consistent cash flow and revenue, the other end would be investing in a nano cap company with a disruptive product, but no revenue. The company falls into the latter part of that scale.
Price movements on stocks these days when news gets released seem to be amplified. I mean we can see the stock essentially doubled in the last week.
I'd never purchase one of these companies. I'd sacrifice early gains to look into it once it has cemented more of a footprint. However, to those who want to dabble in high levels of speculation, I'll say what I always say, invest only what you're willing to lose.